ADVANSA Unveils New Logo For Its Engineered Fibres

ADVANSA announce the launch of a new brand for our engineered fibres business, as part of the ongoing evolution of our company’s innovation strategies and services we provide to our customers.


The logo has been created to better match to our company logo reflecting our core values: Safety, Health and Environment (S.H.E.) & Initiative & Excellence, therefore we chose the same font of ADVANSA. The circle represents FIBRES applied WORLDWIDE in different industries. The different colours reflect our modern technology and symbolize our diversification of products we offer to several end uses in many industries.
ADVA® is a registered trademark of ADVANSA and an umbrella brand for the following family brands, applicable to all our engineered fibres:

ADVA® Shortcut, ADVA® Staple, ADVA® Tow.

We are pleased to serve and provide our customers with the opportunity to select from our diversified product portfolio:
ADVA® Shortcut are specially engineered shortcut fibres which can be applied as additives for wetlaid nonwovens in paper and filtration industries as well as composites in automotive and construction industries.

ADVA® Staple are specialized for drylaid nonwovens and textile applications, applicable in processes such as needlepunch, spunlace, thermobonding and chemical bonding for various end uses.

ADVA® Tow from ADVANSA consists of both crimped PET tow for cutting conversion as well as flat fibre tow for processing into flock, used in diverse fields, such as in automotive, hygiene, medicine etc.

As a company, we constantly strive to provide high quality products and to expand our services to better respond to customer´s requirements. We chose this new branding to represent our diversification of products and our attributes as the innovative expert in the fibre´s business which allows us to promote ourselves in a more visible way.
® is a registered trademark of ADVANSA.